Penrith Panthers is thrilled to announce an extended partnership with Lion for a further seven years, which will see Tooheys remain the lead brand for the Panthers until 2031.
With a rich history in supporting the club, Tooheys has been a proud partner of the Panthers for over 22 years, and the 2027 season will mark a remarkable 50 years of partnership with the Panthers Group.
This enduring relationship reflects a commitment to not only the club but also the proud Penrith community.
James Brindley, Managing Director at Lion Australia comments, “Tooheys has been deeply embedded in the Panthers’ journey for over two decades, and the upcoming 50-year milestone in 2027 is a testament to the strength of our relationship. We share a common bond with the club and the Penrith community, and we’re excited to continue supporting the Panthers as they build on their success and inspire the next generation of fans. Good luck to the team!”
The partnership extends across the clubs within the Panthers Group—Penrith, Port Macquarie, Bathurst, Glenbrook, and North Richmond—alongside the Pullman Sydney Penrith and Western Sydney Conference Centre.
“We are thrilled to extend our partnership with Lion, a collaboration that has been essential in strengthening the experience for our Panthers members across our proud leagues clubs."
Panthers Group CEO Brian Fletcher
“We are thrilled to extend our partnership with Lion, a collaboration that has been essential in strengthening the experience for our Panthers members across our proud leagues clubs,” Panthers Group CEO Brian Fletcher said.
“With Tooheys as our lead brand, this partnership not only enhances our venues but also celebrates five decades of shared success and community spirit.”
This collaboration will continue to strengthen the connection between the Panthers and its loyal fan base.
“We’re excited to extend our partnership with Lion over the next seven years and their support has been vital for our recent success,” Panthers Rugby League CEO Matt Cameron said.
“Our partnership with the Tooheys brand has thrived because of our mutual values, including teamwork, innovation, outstanding results, and a dedication to serving our community.”
In addition to the new Tooheys Ultra Zero Carb*, fans can also enjoy a variety of other prominent brands at Panthers venues, ensuring a diverse range of options for all members and visitors.
*<0.5g carbs per serve.
