Picklebet joins forces with the Panthers
Panthers is thrilled to welcome Picklebet as the club’s Official Wagering Partner in a landmark four-year partnership set to elevate fan engagement and digital innovation in the world of sports betting.
Picklebet, an Australian-owned and operated digital wagering platform, is redefining the betting experience with its fresh, tech-driven approach and a focus on providing an unrivalled sports betting experience. With a commitment to innovation, entertainment, and responsible gaming, Picklebet offers a user-friendly platform that caters to a new generation of sports fans looking for something different in the market.
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This is a real pickle | Panthers partners with Picklebet
“We are incredibly excited to partner with the Penrith Panthers, a club that has set the benchmark for excellence both on and off the field,”
Damon Oudejans, CMO and Co-Founder of Picklebet
“Picklebet and the Panthers share a passion for innovation, and a commitment to delivering premium experiences to fans. This partnership is more than just branding—it’s about creating engaging, digital-first activations that bring supporters closer to the game they love.”
To kick-start the partnership Picklebet are giving away the ultimate giveaway for two people for the opening game of the season in Las Vegas. The social competition ends at 12pm AEDT on Monday 24 February and includes flights to Las Vegas, three nights’ accommodation, $5,000 spending money and tickets to see the Panthers headline the Rugby League action at Allegiant Stadium in Las Vegas.
Enter today if you are 21 years of age or older and have a valid passport.
The Panthers, four-time reigning NRL Premiers, continue to set the standard for performance, culture, and community engagement. The club’s relentless drive for success mirrors Picklebet’s ambition to disrupt the wagering space with a fresh, fan-centric approach.
“This partnership is a fantastic alignment between two brands that embrace innovation and excellence,”
Matt Cameron, Panthers Rugby League CEO
“Picklebet’s cutting-edge approach to digital wagering, particularly its focus on next-gen sports engagement, is an exciting fit for our club. We look forward to working together to create incredible experiences for Panthers fans over the next four years.”
As part of the partnership, Picklebet branding will be feature across Panthers’ assets, including digital platforms, in-stadium activations, and exclusive fan engagement initiatives. Picklebet will also leverage its expertise in digital and social engagement to introduce new ways for fans to interact with the game and their team like never before.
